Why does your business’ website need a blog?
For a business (whatever the size) to survive in today’s society, you need to have a strong online presence. Although social media is a very powerful marketing tool, you should also be assessing your website and making sure that it is performing well. One of the best ways to keep your website fresh and up to date is to have a blog area that is updated regularly with engaging and relevant content.
Many people believe that a blog is for an individual to log their life experiences, a bit like an online diary. However, a blog is more for businesses to express their knowledge, keep their existing and potential customers up to date and much more.
We will now discuss the reasons why you need to introduce a blog to your business’ website and why it should be an integral part of your online marketing strategy.
Drive traffic to the website
Blog content, especially when shared to social media, is a great way to drive more traffic to your website. When a user clicks on a blog post, it may encourage them to have a look around the rest of the website, which is something they may not necessarily do otherwise. If your website contains the right type of call-to-actions, this will hopefully result in an increased amount of sales, form submissions, etc.
Blog posts are proven to increase your SEO (Search Engine Optimisation). This means that search engines are more likely to crawl your content, allowing your website to rank in searches. Fresh content on a website (blog posts being a perfect example) is key to beating your competitors in search engine results. Consider the keywords you really want to rank for on search engines, and tailor your blog posts to target these. The higher you rank, the more traffic you will receive.
Develop customer relationships
Similarly to how you would interact with your customers on social media platforms such as Facebook and Instagram, blogs are a great way to develop a relationship with your potential and existing customers. Build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them. Blog posts have a comments section, just like a Facebook post does - the perfect way to develop customer relationships.
Boost your social media efforts
Blog posts make for excellent social media content. Not all consumers want to scroll through images, graphics and videos on their social media feeds. Variation is key when it comes to beating the algorithms, and posting a link back to your website is great. Make sure your blogs are engaging, fun and pleasing on the eye.
Are you struggling to keep your blog up to date?
We know that it can be difficult for businesses to dedicate time out of their busy schedules to writing and updating blog posts. With over five years’ experience in writing industry-specific blog posts, Rachel Smith Blogs offers a range of different blog writing packages starting at just £40 per month.
We can help you keep your blog up to date, which gives you more time to do what you do best...run your business.