How to improve your Facebook business page in 30 minutes
If you are a business owner, you should definitely have a Facebook page. Facebook may be over 16 years' old, but it is still the most commonly used social media platform, with over 2.6 billion monthly users.
As a small business owner, Facebook gives you a huge opportunity to increase your customers, as well as provide a platform for you to be able to show off your areas of expertise. However, to ensure this is done well, there are a few quick checks you can do on a regular basis to make sure your Facebook business page is performing to the best of its abilities. Here's my quick 30-minute checklist:
Make sure your username is set up
All Facebook pages will be automatically assigned a random URL when created. You will need to change this if you haven't already. You can do this by setting up your page username, which is also what other users will use when tagging you in a post or comment. Keep your username straight forward and simple. Set up your username within the Page Info settings.
Use a simple profile picture
In my opinion, the simpler the profile picture, the better. You want people to instantly recognise your page and know it is your business or brand. I would recommend using your logo on a block colour background. Make sure the logo isn't too small for people to be able to see. It is important to keep all of your online accounts (including your website) seamless and so, as you can see below, I have chosen to use the turquoise colour from my website colour scheme, and kept it simple by using my business logo.
Regularly update your cover image
Your cover image is a very important part of your page that often gets overlooked. It is the first thing people are going to notice when they visit your page. You may have added one when you created the page but how often do you update this? I recommend updating it once a month, and keeping it focussed on any marketing or seasonal promotions or events you have on for the month. Ensure you use strong, high-quality imagery and that it fits the recommended sizing.
Ensure your contact information is correct
A Facebook business page is there to generate leads, just as any other marketing platform. A hugely important part of your page is the contact information. It is imperative that this is kept up-to-date and accurate including your website, email address, phone number, physical address (if you have one) and opening hours. You can update these at any time within the Page Info settings.
Have a concise 'about' description
A big portion of the about section, is the page description. There is a character limit of 255 characters so you need to use them wisely. You want to write a short, concise overview of what your business is about. This may take some time but the good news is, once you have written one you can use it on the rest of your social media profiles as they all have similar character limits.
Like other business pages
Networking and communicating with other business' in your local area and industry is always important. You can show that you are doing this my liking other Facebook pages. Interacting with their posts will improve this, as well as getting your name out to more people. Facebook is all about reach and engagement - remember this.
By following these steps, you will be able to improve your Facebook business page within 30 minutes. If you are unsure about the best practices and would like some advice, I offer Facebook page audits for just £10. I also offer various social media management and content creation packages. Contact me today for more information.