How often should you perform a social media audit?
So you have set up your social media profile for your business. You've started posting regular content. Can you just leave your profile as it is? The answer is NO - you need to constantly review your accounts to make sure they are performing to the very best level. This is why social media audits are so important.
What is a social media audit?
It is the process of compiling key information about each of your social media accounts in one place (a spreadsheet works amazingly well for this!). You simply analyse each of your accounts to highlight points in which you can improve. You will gain a clear overview of your current social media marketing efforts, how they are performing and how you can improve in the future. Once you have done this, there is your new social marketing outlined straight away.
How often should you perform a full social media audit?
You should always be analysing your performance on social media - whether that is tracking your follower/like count, checking website referrals or even just monitoring how well your posts are performing. A full social media audit should be carried out at least every 3 months and this is for a few reasons. Firstly, as we all know, social media is constantly evolving and unfortunately, this sometimes has a negative effect on your page's performance. Secondly, your business itself will change over time. For example, you may offer new products or services that you want to promote more than anything else.
What should you make a note of during your audit?
Once you have made a list of all of your social media accounts (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc), go through each one individually and make a note of the following:
Profile and cover images - these should be on brand and instantly recognisable to your audience.
Profile/bio text - write a short but descriptive overview of your business.
Handle/URL - Make sure these are set up and keep them simple so people can find you effectively.
Pinned Posts - Have you forgotten to remove a pinned post from 2 years ago? Make sure your pinned posts are relevant and up to date.
Verification - Are your pages verified? If not, are you able to complete that important step?
Best Performing Posts - Take a look through your analytics and insights. Which type of posts have received the most engagements and reach?
Overall performance - Do you know which platform has resulted in the most conversions for you? Which has driven the most traffic to your website?
When is your audience active most? - You should use this information when scheduling out your future content.
Let me do the work for you...
If you are unsure about the best practice for social media, or simply don't have the time to dedicate to performing a social media audit, I can help you. I offer a range of different social media audit packages (starting at just £10!).