Are your staff running your social media accounts?
All businesses, no matter the size, should be aiming to have a strong presence on social media platforms. One of the biggest mistakes businesses make on a regular basis is to get one of their existing employees (often ones with a completely different job title!), to run their social media accounts.
Other than taking up a lot of your employee’s time that they could be spending on their actual role within the company, there are a few other reasons why you should not get your staff to do your social media management.
Lack of dedicated time
You have employed your staff to do a specific job - if ‘social media management’ wasn’t on their job description, they shouldn’t be doing it. By taking valuable time away from their working hours, you are leaving yourself and your business short of the expertise you hired them for. If you are expecting your member of staff to be working on your social media platforms outside of their working hours, then you should be paying them a separate wage for that too.
A dedicated social media manager will regularly allocate their time to your business, to tick off all the ‘to-dos’ that your member of staff may be struggling to ever get done.
Lack of experience
Does your staff member have several years’ experience in social media management?
Has your staff member worked on social media accounts for a whole range of industries?
Does your staff member constantly read up on the latest social media trends?
Does your staff member fully understand social media analytics and insights?
If the answer is no to any of those questions, the responsibility should not be passed to your employee.
Lack of structure
A dedicated social media manager will work closely with your company to put together a structure that will really work alongside your marketing strategy. They are able to plan ahead, schedule out content and really take the time to get to know what works for your business or brand. There is no ‘one size fits all’ when it comes to running social media accounts for businesses, and each one is truly unique in terms of what type of content gets the most engagement. Would your staff member have time to do this on top of their current workload?
Lack of protection
If your employee has full access to, or even has set up, your social media accounts, what happens when they leave? You should consider whether your company’s reputation would be protected if they left on bad terms. They could post negative content, delete your accounts, or refuse to give you access. Social media managers always have your brand’s reputation at the forefront of their minds, and would always remain professional and level-headed when it comes to posting content.
Starting from £60 per month, I can look after all aspects of your social media management including content creation, graphic design, growth, engagement and even responding to enquiries.
Let your staff do what they were hired to do. Contact me today.